Why Use Storytelling in the Interview?

I love this podcast. Our guest Lyle Gee is a storytelling expert, and because he is so excellent at layering stories into the conversation, two things happen.  

First, you love to talk to him. If you put this into the context of an interview, he builds rapport almost instantly, which is critically important during an interview. Second, he uses stories to articulate his experiences and qualifications clearly. 

Storytelling is a powerful communication tool that can transform a job interview from a routine exchange of information into a memorable and engaging experience. By using narratives to illustrate your skills, experiences, and values, you can leave a lasting impression on interviewers and increase your chances of securing the position.

Stories are memorable because they evoke emotions and associations. Research shows that people are 22 times more likely to remember information presented as a story compared to plain facts. Additionally, storytelling fosters connection (through shared human experiences), persuasion (by engagingly framing facts), and recall (ensuring interviewers remember you long after the conversation ends).

Stories resonate deeply with human psychology. Neuroscientific research has shown that when people hear stories that resonate with them or when they tell stories that are deeply personal, oxytocin is released. This ‘trust hormone’ fosters connection and receptivity between the storyteller and the listener. 

And don’t you want this to happen during an interview? This emotional connection can help establish rapport with the interviewer, making your responses more impactful and memorable. Unlike listing qualifications or achievements, storytelling engages both logic and emotion, creating a holistic understanding of your abilities.

Remember that successful storytelling requires practice. Today’s podcast provides some real examples. We also outline tangible advice on how to prepare so that you will be well-equipped to ace your next interview through the art of storytelling.

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